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Elizabeth, Pulse40 President & CEO takes a leadership role designing all research and consulting. Read below to see what other professionals have said about her work.
1• Elizabeth has the wonderful ability to translate great consumer insights into actionable, strategic marketing initiatives that help move the business forward.
Melanie Streety, Consumer Insights and Strategies, Blockbuster Inc.
2• As a business owner and consultant to top Fortune 500 firms, my reputation is critical. When I work with Elizabeth, I know client needs will be met and often exceeded. Elizabeth is our top choice when we need someone who is equally adept at pulling forth ideas from the consumer and strategically leading product development and marketing strategy discussions in the back room.
Anne Lunt, President Lunt & Associates.
3• Elizabeth is an aggressive champion of new ideas, is quick to develop a vision of what can be and instill it in others. Her tenacious enthusiasm is contagious. Others find it easy to rally around her and she naturally steps into positions of leadership. I believe she is one of the best when it comes to taking a group or organization to someplace new.
Kevin McCallum, Senior Vice-President of Marketing & Sales 1-800 contacts
4• Elizabeth has high standards. When working with design and advertising agencies, she coached me to push for the best results and never settle for less, which led to a breakthrough ad campaign for the launch of our new product.
Elizabeth was also a great manager because she formed a partnership with me. She provided coaching when needed but really delegated and let me own my projects.
Julie Woffington, Brand Manager Procter & Gamble
5• Elizabeth is more than a consultant. She becomes an essential member of the team. Pushing us forward, provoking us to think differently, keeping us focused strategically and bringing out innovative ideas from every member of the team. Her experience and energy allow her to approach even the most complex projects with composure using a wealth of inventive tools and techniques. Elizabeth adds a tremendous amount of value all the way through a project and crucially she excels in developing conclusions and recommendations that are very well thought out and highly actionable. If you are in need of innovative, strategic and commercially sound advice, Elizabeth is without a doubt the right person for the job.
Trevor Hardy, Planning Director, Minerva BBDO, London UK
6• Elizabeth is by far the strongest researcher we’ve ever used. She provides consistent thought leadership from the research design to interpreting customer insights. She has an innate ability to synthesize all the little things our customers say to identify important customer trends. She gives us a real competitive advantage. Additionally, Elizabeth is an exceptionally strong marketer in her own right, and knows exactly how we are going to use our newfound knowledge. She is able to anticipate our needs, provide coaching and superior strategic leadership.
Michelle Weech, Marketing Director Leading Energy Company
7• Elizabeth has the amazing ability to quickly establish rapport with someone and through an in-depth interview uncover their thoughts, feelings, and emotions on a topic they never knew they could talk about for 2 hours! The consumer walks away thinking that they have just made a new friend and Elizabeth has an unbelievable level of information for her client team. She has the perfect combination of understanding consumer psychology paired with thorough analysis that is rare to find in one person!
Tammy Smith Principal Researcher (R&D) Procter & Gamble
8• Elizabeth has continuously demonstrated innovative approaches to marketing issues across an array of assignments. One of her most important skills is in her ability to lead an effective de-brief at the completion of a project. She takes charge of the team and assimilates consumer and professional comments into concise and easily understood action items, that are spot-on to the marketing issues.
Rich Boone, EJ Gallo
9• There are very few CEOs today who are remotely happy with the state of their innovation programs, and yet this is one of the three big areas where they can significantly effect their business results and shareholder returns (the others being new distribution and acquisitions). Yet, few people in business today are comfortable working in the ambiguous terrain that the innovation space provides. It takes a palpably different mindset and skill set to succeed in this territory. It takes burning curiosity, the kind that impels you to keep digging until you get to the heart of the matter. It takes a restless spirit, one that is rarely comfortable with the status quo, and where the wide open spaces call only those brave enough to venture. It takes a competitiveness, a fire inside to keep the momentum up lest somebody else get to the future faster than you. When these three traits come together, the result is bigger ideas, transformational ideas and the benefits of first move advantage. This is the kind of person we look for at Fahrenheit 212, and the qualities we insist upon when we partner with outside companies. Elizabeth is one of the very few partners who embodies these strengths, and is up for this kind of journey. She can help you get to where you need to go with attention to detail in research design, flexibility to ensure that no great idea is left behind, and help in mediating between a variety of viewpoints to ensure everybody feels included while the best ideas rise to the top.
Marcia Roosevelt, Fahrenheit 212 (a division of Saachi & Saachi Advertising)
10• Elizabeth is exceptional at qualitative research. She is one of the best at understanding the hearts and minds of consumers and using the learning to drive our business strategy.
Diane Farris Product Development Section Head (R&D), Procter & Gamble
11• Elizabeth is the one of the best consumer researchers / consultants I have ever worked with. She uses innovative research techniques to get to a deeper level of consumer understanding and more impactful consumer insights.
Elizabeth also brings an unprecedented level of marketing strategy to the consumer research she leads - going well beyond the role we had originally expected to play. The projects Elizabeth has led for us have resulted in very innovative new product ideas. She is a true asset to any work she participates on.
Mary Heil, Brand Manager Procter & Gamble
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