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Our consultants & moderators have many years of experience in moderating, brand management, strategic planning, and product development.
Just some of the ways we can help:
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Positioning |
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Concept Development |
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Product Development
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Character Development
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Story Development
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Advertising Development
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Art Development (Animation Design, Package Design (2D & 3D) |
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Marketing Strategy
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Identity Creation & Naming
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Direct to Consumer Promotions
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Production
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Every client has a different need. At Pulse40, we develop a methodology that is specifically designed to gather the results that are important to your objective. You’ll notice we use both traditional consumer research techniques and innovative idea techniques. We always recommend the approach best suited for your unique research, planning, or production needs. There are no cookie-cutter approaches. The services and tools we incorporate are tried and true and our innovative idea techniques take you a step beyond your peers.
Traditional Consumer Research Techniques
(Designing & Moderating)
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Focus Groups
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In-depth Interviews
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Expert Panels (for product development)
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In-context Interviews (Shop-along, In-home, etc)
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Innovative Idea Techniques
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In-depth Psychological Interviewing
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Mind-mapping
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The creation of holistic “ideal experiences” (for products, services, advertising creative, and film/TV productions)
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Holistic Video Summaries
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